SEO

One of the biggest mistakes made by business owners and native digital marketers is being too focused on vanity keywords and search volume as the indicator of SEO success. This article will focus on user intent, often referred to as “searcher intent”, as the most valuable point of focus for SEO success, in any SEO … Read More

Just as your website needs to be optimised for search engines to stay on the top of the search results, your apps also need to be optimised for the main app stores so that you’ve got a good chance of appearing when someone searches for a related keyword. App store optimisation or ASO (sometimes known as … Read More